Business data originates from people. People fill out forms, they type into computers, and they transcribe information. And this introduces plenty of opportunities for errors: typos, mishearing, selecting the option next to the one you meant to select, and more.
A business that has low-quality data is at a disadvantage when dealing with its customers. Customers are annoyed when they receive mail with their name misspelled or a promised rebate is sent to an old address. Customer service representatives must spend time apologizing to customers and correcting the issues.
Deeper inside the company, the impact continues to reverberate. Marketing campaigns are launched using lists that contain an unknown number of bad entries. Customer retention efforts can't successfully identify the highest-value individuals.
A data quality initiative resolves these problems by using a wide variety of techniques to deliver consistent, accurate, valid data for business use.
To perform data quality, you must:
All constantly, in real time, as you retrieve updates from your business systems and make the high-quality data available to your end users.
Data quality is a process. With MIOsoft, all your parsing, profiling, transformations, analytics, and more are done using a virtual 'lens' over your data: nothing is irreversible, and your actual systems are untouched.
Because you're free to iterate, you're free to maximize your solution's potential. As your experience with your data grows, so can your solution.
With a data quality project, you need to include the data from your operational business systems. Yet putting your entire customer service department on hold for a data quality effort is out of the question.
MIOvantage can ingest data directly from operational systems or an Enterprise Service Bus, with no need for an intermediate warehouse or ETL tool. Then push your new high-quality data to wherever it's needed, or make it available directly from your MIOsoft project.
With a 'data first' philosophy, MIOsoft software makes it possible to get exactly the data that you and your company needs—not the data that a generic company might need.
Once you have quality data, you need to put it to work. MIOsoft software empowers you to transition seamlessly into the projects that will make your organization successful, like:
MIOsoft data quality tools sets your organization's data up for success, no matter where it goes.
FOR THE SECOND CONSECUTIVE YEAR...
MIOsoft received the second highest score for Operational/Transactional Data Quality in Gartner's 2016 Critical Capabilities for Data Quality Tools report.
Gartner DisclaimerThis graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from MIOsoft.
Gartner Critical Capabilities for Data Quality Tools: Mei Yang Selvage, Saul Judah, Ankush Jain. 8 December 2016.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
© GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates, and is used herein with permission. All rights reserved.
At MIOsoft, we measure success by how much our customers succeed. Period.
Customers drive the development of our technology. That's why our software is head and shoulders above the rest: we did things the way that would maximize customer benefit, not the way that was easiest for us. When it became clear that "the way things are done" wasn't producing the results our customers needed, we cleared our own road.
The results speak for themselves. All the way back to our founding in 1998, our customers have implemented successful big data projects that empowered them to get better business results.
When you choose MIOsoft, you're joining eighteen years' worth of satisfied customers and bringing top-flight technology to your data.